TRADITIONAL TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and strea